Case Study: Fareport boosts online course sign-ups with TFA’s PPC campaign

Fareport exceeds sign-up targets by 12% with TFA

Fareport, a reputable training provider, approached TFA to create a digital marketing strategy to promote a free online course. Their challenge was to execute a successful PPC advertising campaign within a tight deadline to generate nearly 200 eligible applications from a restricted monthly ad spend.

TFA designed a strategic PPC campaign for Google and Facebook, creating compelling ads and a dedicated, user-friendly landing page with a clear call-to-action. Through continuous optimization, TFA exceeded the sign-up target by 12%, driving over 100% more users than the next highest traffic source. The campaign achieved a conversion rate of over 10%, far exceeding industry standards for e-learning courses.

Fareport