Case Study: UNLV’s Executive MBA Program achieves increased engagement, webinar registrations, and response rates with TextUs

UNLV’s Executive MBA Program Increases Prospective Student Engagement, Webinar Registrations, and Response Rates with TextUs

UNLV’s Lee Business School Executive MBA program faced a stalled recruitment cycle with a prospect list stretching back to 2012 and poor re‑engagement from email and phone outreach. To drive prospects to informational sessions and clean up their pipeline, the school piloted the TextUs text‑messaging platform.

Using TextUs, UNLV launched targeted text outreach that, in just one month, produced higher response rates than email or phone, faster engagement from prospective students, and a surge in webinar registrations. The campaign delivered their most well‑attended virtual info session ever (they even added extra sessions), helped update and cleanse the prospect list, and overall proved TextUs effective at boosting measurable engagement.

UNLV

Nikkole Liesse

Executive Director