Case Study: Ochsner Health achieves an 80% response rate and real-time staff communication with TextUs

Ochsner Health achieves an 80% response rate with TextUs

Ochsner Health, Louisiana's largest nonprofit healthcare system, faced the challenge of quickly and effectively communicating with its large, dispersed team of healthcare professionals. Their small leadership team needed a better way to coordinate staff assignments and reach busy nurses who could not answer phone calls but could respond to texts, moving beyond inefficient methods like texting from personal mobile devices. They turned to the vendor TextUs for a business texting solution.

By implementing TextUs, Ochsner achieved an 80% response rate on their text messages. The solution enabled real-time communication, especially critical for managing rapidly changing pandemic conditions, and reduced their average response time from three hours to under an hour. TextUs also provided vital conversation visibility for the team, improved the employee experience, and was instrumental in a social media initiative that spotlighted frontline workers on national television.

Ochsner Health