Case Study: NWACC increases student engagement and response rates with TextUs

NWACC Increases Student Engagement and Response Rates with TextUs

NorthWest Arkansas Community College (NWACC) needed a better way to reach students as email and phone response rates declined, but its existing texting platform was difficult to use, offered little insight, and made it hard to manage student conversations efficiently. NWACC turned to TextUs to improve student outreach across admissions and orientation.

With TextUs, NWACC sent personalized text nudges, coordinated conversations across departments, and used templates plus analytics to handle common questions and track engagement more effectively. The result was higher student engagement, faster enrollment and orientation completion, more efficient real-time communication, and actionable data on response and deliverability that helped NWACC refine its outreach strategy.

NWACC

Clay Wyllia

Associate Director of Communication & Engagement