Case Study: LiquidAgents Healthcare achieves 2,777% higher response rates and halves outreach time with TextUs

LiquidAgents Healthcare Cuts Outreach Time in Half and Boosts Response Rates 2,777% with TextUs

LiquidAgents Healthcare, a nationwide clinical staffing firm, was losing time and candidates because travel nurses rarely responded to mass emails or phone calls. To reach nurses quickly and personally, LiquidAgents adopted TextUs, a business-class texting platform, to replace slow email outreach with targeted, timed text messages.

Using TextUs’s broadcast, scheduling, and recruiting-software integration, LiquidAgents halved outreach/booking time, doubled message reach, and boosted response rates by 2,777% (about 27x over email)—for example, 9 responses from 1,000 emails versus 10 responses from a 40-text blast (email 0.09% vs text 25%). TextUs also sped follow-ups with dormant nurses, improved recruiter productivity and tracking, and helped the firm book more nurses faster.

LiquidAgents Healthcare

David McKenzie

Director of Talent Advisory