Case Study: Meridian Technologies, Inc achieves a 240% increase in response rates and higher submissions with TextUs

IT Staffing Firm Meridian Technologies Improved Response Rates by 240% and Increased Submissions with TextUs + Bullhorn

Meridian Technologies, Inc, an IT staffing firm, faced a challenge scaling candidate texting: recruiters were getting strong results using personal phones, but many were uncomfortable with BYOD and management had no visibility or analytics into outreach. Bundled texting tools lacked the features the metrics-driven team needed, so Meridian looked for a business-class, trackable texting solution — TextUs.

Meridian implemented TextUs integrated with their Bullhorn ATS to enable company-wide texting, logging, and analytics. With TextUs, team adoption rose, response rates improved dramatically (reported as a 240% increase, reaching 48% reply rates), submission rates increased, recruiters saved time, and managers gained transparency and quality control through auto-logged texts in Bullhorn. TextUs also boosted the effectiveness of Meridian’s email and phone outreach and sped up candidate screening and submissions.

Meridian Technologies, Inc

Justin Van Tassel

Director of Recruiting, Talent Acquisition, Training & Development