Case Study: Las Vegas Aviators boost ticket sales and engagement with TextUs

How the Las Vegas Aviators Switched From Zipwhip to TextUs

The Las Vegas Aviators, a Minor League Baseball team and Triple-A affiliate of the Oakland Athletics, needed a new way to keep ticket sales and fan communication moving after Zipwhip stopped receiving feature updates. Their sales reps relied on texting to reach season ticket holders, send promotions, and follow up quickly, but they needed a more robust platform to support their outreach and maintain work-life separation using work phones. TextUs became the alternative they were looking for.

With TextUs, the Aviators were able to migrate seamlessly from Zipwhip and continue 1:1 messaging while gaining bulk sending, analytics, mobile-number identification, and integrations with Ticketmaster. The team reported higher delivery, open, and response rates after switching to TextUs, along with greater confidence that messages would be delivered and reach the right contacts. TextUs also helped the ticket sales team communicate more efficiently and intentionally, supporting their goal of filling stadium seats.

Las Vegas Aviators

Erik Eisenberg

VP of Ticket Sales and Service