Case Study: Kelly Zitlow Group streamlines real estate communication with TextUs

How Kelly Zitlow Group Uses Text Messaging in Real Estate

Kelly Zitlow Group, a ten-person mortgage lending team led by senior mortgage advisor Kelly Zitlow, needed a better way to communicate with homebuyers, referral partners, and agents in a fast-moving real estate market. They were finding that emails were often missed or ignored, and texting from personal phones created compliance and security concerns, so they needed a business texting solution. TextUs helped them replace ad hoc texting with a secure, compliant platform.

Using TextUs, Kelly Zitlow Group integrated SMS with Salesforce, kept their office number, and used campaigns for new leads, pre-approved clients, under-contract buyers, post-closing follow-ups, and agent outreach. The team used both the mobile app and desktop templates to send real-time status updates, answer questions faster, and maintain stronger relationships; while the case study does not cite hard numerical metrics, it reports faster responses, smoother closings, improved client satisfaction, and better referral communication.

Kelly Zitlow Group

Kelly Zitlow

Kelly Zitlow Group