Case Study: eCornell achieves faster admissions cycles and re-engages contacts with TextUs

How eCornell Sped Up Their Admissions Cycle and Re-engaged Contacts with TextUs

eCornell, Cornell University’s online learning platform, was having trouble reaching busy professionals and capturing the individualized information enrollment counselors needed to match prospects with the right programs. Phone outreach was slow or ineffective for many contacts, so eCornell adopted TextUs’s business-class text messaging platform to provide a faster, more convenient channel for conversations and appointment-setting.

With TextUs, eCornell counselors send calendar links and conduct two-way vetting via SMS, use daily Group Broadcasts for missed calls, and run simple 90–120 day re-engagement texts. The TextUs implementation increased response and re-engagement rates, shortened the time to set appointments, made counselors more efficient, and was supported by quick, responsive TextUs customer service (response times reported within minutes).

eCornell

Lisa Hatfield

Vice President of Individual Student Enrollment