Case Study: Capstone Collegiate Communities closes deals faster with TextUs

Capstone Collegiate Communities Closes Deals Faster with TextUs

Capstone Collegiate Communities (C3), a national developer and manager of off‑campus student housing, was struggling to reach and engage its primary customers—college students—because email and phone calls were largely ineffective. Agents resorted to texting from personal phones, which led to slow, inconsistent outreach and no visibility into conversations. To solve this, C3 adopted the TextUs texting platform to modernize outreach and meet students where they communicate.

Using TextUs, C3 rolled out centralized, consent‑based texting across all communities after a successful pilot, enabling immediate follow‑up on leads, photo follow-ups after tours, and on‑the‑go agent responses via the app. TextUs also logs conversations in one place for transparency and consistency. The result: faster response times, higher engagement throughout the leasing process, quicker lease signings, smoother resident communications for rent and maintenance, and a scalable partnership that C3 says has helped them close deals faster.

Capstone Collegiate Communities

Jen Wilson

SVP of Marketing and Leasing