Case Study: Barilla improves employee engagement and HR communication with TextUs

Barilla boosts employee engagement and shift coverage with TextUs

Barilla, an international food company, faced a challenge in effectively communicating with its 160-person manufacturing plant workforce. Their HR team, led by Jen Gregory, relied on personal cell phones and email, which resulted in slow, unreliable message delivery and low engagement rates for important updates. They needed a better mass communication tool and turned to the TextUs business texting platform.

By implementing TextUs, Barilla's HR team could send mass SMS announcements for open enrollment, shift scheduling, events, and plant updates. The solution provided immediate responses, faster communication than email, and significantly higher employee engagement. The vendor, TextUs, also provided valuable support and best practices. Due to this success, Barilla plans to expand its use of TextUs with a dedicated line for recruiting and onboarding.

Barilla