Case Study: Con-way Truckload achieves a 5% reduction in orientation absenteeism and hundreds of thousands in annual recruiting cost savings with TextRecruit

Hundred of Thousands of Dollars in Annual Recruiting Costs

Con-way Truckload, a transportation company based in Ann Arbor, MI with about 3,350 employees and roughly 60 new hires per month, faced chronic recruiting challenges: drivers frequently missed orientation (about 25% no-shows), causing staffing shortages and high recruiting costs amid industry-wide turnover.

Con-way adopted TextRecruit to send personalized, automated text campaigns and reminders, giving recruiters a scalable way to reach drivers with limited internet access. The change boosted recruiter efficiency, cut orientation absenteeism by 5%, and saved the company hundreds of thousands of dollars annually.

Con-way

Steven Sanchez

Business Analyst