Case Study: Honeywell achieves 2.5x clickthroughs and sub-15-minute candidate responses with TextRecruit

Honeywell - Customer Case Study

Randstad Sourceright was tasked by client Honeywell to rapidly fill a large volume of sales roles and support ongoing campaigns for hard-to-reach skilled labor. With too few sourcers and traditional channels like email, InMail and cold calls proving slow or ineffective, the team also needed a scalable way to engage candidates and deliver clear performance reporting to the client.

They implemented TextRecruit’s SMS platform and microsites to drive one-to-one conversations, streamline tracking and simplify reporting. The campaign produced a 2.5x increase in clickthroughs, most candidate replies came in under 15 minutes, niche campaigns saw ~50% response rates, 89% of microsite visitors continued to job pages, and the team converted conversations into same-day interviews and faster hires while improving client reporting.

Honeywell