Case Study: Allan Myers achieves a 15x increase in completed applications with TextRecruit

Allan Myers - Customer Case Study

Allan Myers, a mid‑Atlantic heavy civil construction firm with about 2,000 employees, was struggling to recruit high‑volume hourly workers across seven regional offices and 15 plants. Candidates working on job sites were often unreachable by phone or email and frequently abandoned mobile applications, leaving the talent pipeline thin and regional applicants unengaged for future openings.

Allan Myers integrated TextRecruit’s SMS tool with their ATS, using geotagged mass campaigns, screening texts, and application reminders to re‑engage candidates and schedule interviews without exposing recruiters’ personal numbers. The approach drove rapid adoption, grew the candidate pool roughly tenfold, and—in an A/B test—text reminders produced 15× more completed applications.

Allan Myers

Samantha Herbein

Recruiting Coordinator