Case Study: thredUP achieves 55% candidate response rates with TextRecruit

55% Response rates to text message

thredUP, the largest online marketplace for second-hand women’s and children’s clothing, needed a better way to engage a high-volume hourly candidate pool and fill about 200 open positions each month. Its recruiting team found that email wasn’t effective for reaching workers who were not regularly checking email, so they turned to TextRecruit’s candidate engagement platform to improve communication and hiring speed.

TextRecruit implemented mass SMS texting across the candidate lifecycle, from outreach and interview scheduling to onboarding reminders and welcome messages. The result was much faster communication and stronger candidate engagement, including a 55% overall response rate, a 75% response rate on one message, about 150 responses in 15 minutes from 500 applications, and interaction with nearly 200 candidates in an hour.

ThredUp

Natalie Breece

Director of Talent Acquisition