Case Study: Liberty Mutual achieves 20% of new hires and cuts candidate touches with TextRecruit

20% New Hires Sourced Through TextRecruit Compaigns

Liberty Mutual, a global insurance company, struggled with low response rates to traditional outreach—cold calls and emails—leaving sourcers making up to five touches before hearing back. Sourcing Manager Kate Rushton sought a more efficient online approach to attract candidates in a less-glamorous industry and discovered TextRecruit.

By adding TextRecruit’s texting campaigns and personalized messages, Liberty Mutual onboarded the tool quickly and began engaging candidates throughout the sourcing funnel. The change cut touches from five to two, increased response rates, and now about 20% of new hires come through TextRecruit-driven sourcing.

Liberty Mutual

Kate Rushton

Sourcing Manager