Case Study: UBN improves recruitment conversion and SEO with Textmetrics

UBN doubles conversion rates with Textmetrics

UBN Uitzendbureau, a Dutch staffing agency, faced a challenge in creating clear and effective job advertisements for its logistics and industrial sector roles. Their consultants struggled to avoid complex language and jargon, which negatively impacted candidate response rates. To address this, UBN implemented the Textmetrics Enterprise platform to support its team in writing more targeted and understandable content.

By using Textmetrics, UBN's consultants were able to efficiently optimize their writing to match the brand voice and improve SEO. The solution provided AI-driven recommendations to avoid complex words and long sentences, leading to content that resonated better with their vocational-level audience. The results for UBN were significant, including a doubling of conversion rates in some cases, improved findability on search engines and job boards, and a more efficient workflow for consultants.

UBN