Case Study: Randstad achieves higher job application conversion with Textmetrics

Randstad boosts job applications by 18% with Textmetrics

Randstad, an international HR services company, faced the complex challenge of attracting ideal candidates in a rapidly evolving job market. Effectively conveying their core values through job listings was difficult due to the numerous language-related factors involved. To address this, Randstad partnered with vendor Textmetrics and implemented its Textmetrics Enterprise platform for AI content quality control.

Textmetrics provided coaching to Randstad's employees and evaluated key elements in their writing to suggest changes that improve conversion rates. The solution led to significant results, including an 18% increase in job applications and a 14% improvement in conversion rates. Randstad also achieved 30% faster creation of listings and is now exploring further implementation of Textmetrics across other departments and brands.

Randstad