Case Study: Nationale-Nederlanden achieves 100% accessible content with Textmetrics

Nationale-Nederlanden reaches nearly 100% accessible content with Textmetrics

Nationale-Nederlanden, a Dutch financial services provider, faced a challenge in achieving consistency in writing style, readability, and accessibility across its decentralized content creation teams. To prepare for upcoming European Accessibility Act legislation and improve content quality, they turned to Textmetrics and its Enterprise software.

Using the Textmetrics platform, the company launched a pilot that provided writers with real-time feedback on reading level and tone of voice. This solution led to 30% of external content being rewritten to a B1 level initially. The success expanded into a large-scale implementation, and Nationale-Nederlanden is now proactively on track to have 100% of its content written in plain language to meet the 2025 legal deadline.

Nationale-Nederlanden