Case Study: Werkspot boosts traffic, conversions, and productivity with Textmetrics

How Werkspot/Instapro increased traffic, conversions and productivity with help of Textmetrics

Werkspot, part of HomeAdvisor International alongside Instapro and Travaux, needed a way to keep its web content aligned with rapidly changing SEO requirements while improving the quality and efficiency of publishing across multiple countries. To address this challenge, it used Textmetrics Enterprise to support content optimization for its marketplace platforms.

Textmetrics helped Werkspot and Instapro rewrite and optimize content, keeping pace with SEO changes and improving content quality scores. As a result, they achieved a 146% increase in traffic from search engines on the Italian platform, a 68% increase in conversion rate, and content publishing became 3x faster. Textmetrics is now used across France, the Netherlands, and Italy, with plans to include it in future country launches.

Werkspot

Kris Boon

Chief Product & Technology Officer