Case Study: Randstad increases job application conversion with Textmetrics

How Randstad increased their conversion by double digits, using Textmetrics technology

Randstad, the multinational human resources consulting firm, needed a better way to attract the right candidates in a fast-changing labor market. They faced the challenge of creating job listings that clearly communicated their values, matched candidate expectations, and performed well online. To address this, Randstad used Textmetrics Enterprise from Textmetrics.

Textmetrics helped Randstad improve the quality and effectiveness of its job descriptions by analyzing wording, clarity, SEO, and brand alignment while recruiters wrote and revised listings. The pilot delivered measurable gains: a 14% increase in conversion to job applications, 18% more candidates for open positions, and a 30% faster creation process for high-quality listings. Following this success, Randstad began exploring broader implementation of Textmetrics across other departments.

Randstad

Wesley Connor

Senior E-commerce Manager