Case Study: Erasmus MC achieves better recruitment visibility and inclusive content with Textmetrics

Erasmus MC boosts recruitment visibility with Textmetrics through SEO-optimized, more inclusive texts

Erasmus MC, the largest university medical center in the Netherlands, faced challenges in optimizing its recruitment content for SEO and inclusivity. They sought to improve the visibility of their job postings and enhance the readability and neutrality of their texts to attract a wider pool of candidates. To address this, they turned to the AI content quality control platform from Textmetrics.

Textmetrics provided Erasmus MC with advanced SEO advice and an AI tool that simplified rewriting texts, making the process faster and more efficient. This solution allowed the team to produce more compelling and inclusive content. As a result, Erasmus MC significantly increased the discoverability of its texts, reached a broader audience of potential candidates, and improved the overall efficiency of its recruitment team's workflow.

Erasmus MC