Case Study: DAF Trucks achieves more inclusive, SEO-friendly job postings with Textmetrics

DAF Trucks improves inclusive job postings with Textmetrics

DAF Trucks, a leading European manufacturer of commercial vehicles, sought a more structured and data-driven approach to improve the inclusiveness and appeal of its Dutch-language job postings. The company needed a tool to help recruit more diversely in a male-dominated industry without sacrificing communication quality, leading them to partner with vendor Textmetrics and its AI content quality control service.

Textmetrics provided a solution that offered unique support for Dutch texts, giving DAF's recruiters clear feedback on gendered language, age discrimination, and SEO. Since implementation, the team has gained greater awareness of how job postings are perceived and now has a clear structure for writing more effective and inclusive content. Textmetrics' support and service were also cited as a major added value.

DAF Trucks