Case Study: Nestlé improves employee communication with Textmagic

Nestlé rolls out company-wide SMS in under 20 minutes with Textmagic

Nestlé, the world's largest food and beverage company, faced a critical challenge during the COVID-19 pandemic. They urgently needed a turnkey communication tool to send simultaneous alerts and updates to all 276,000 employees across its global operations to avoid potential compliance issues. To solve this, they turned to Textmagic's mass texting service.

Textmagic provided a solution that was set up company-wide in under 20 minutes. The platform allowed for instant dissemination of critical information, and employees greatly appreciated the timely updates. The implementation was so successful that Textmagic became an integral part of Nestlé's business communication, with the team noting a 7% click rate for their automated messages.

NESTLÉ