Case Study: Wynter doubles research participation with Textmagic SMS alerts

How Wynter improved survey participation with SMS alerts

Wynter, a B2B market research platform, needed a better way to reach busy professionals and improve study completion rates. Using Textmagic SMS alerts, Wynter aimed to supplement email with faster, more immediate notifications that participants could act on even away from their desktops.

Textmagic implemented SMS notifications with toll-free numbers and a simple CSV upload process, avoiding complex integrations. The result was stronger engagement: Wynter reported 2x higher participation with text alerts and a 7% click rate for automations, showing that combining email and SMS led to more active study completion.

Wynter

Viljo Vabrit

B2B Participant Manager