Case Study: Hale Services achieves reliable, low-cost two-way SMS dispatching with TextMagic

How this start-up was able to cut down costs and reach business communication goals with TextMagic

Hale Services is a two-person answering service in Fort Myers (founded 2015) that supports small and home-based businesses. As a lean start-up with a shoestring budget, the team needed a way to send and receive SMS from a computer but couldn’t find an affordable, easy-to-use provider—blocking their ability to dispatch messages efficiently.

TextMagic provided a simple web-based SMS solution that lets Hale copy-and-paste messages, maintain conversation histories, and receive real-time replies in one window. The service proved reliable and cost-effective, becoming essential to daily operations, enabling fast text dispatching to customers, and allowing the company to continue growing without telecom overhead.

Hale Services

Kristin Hale

Owner