Case Study: SAWA-Australia achieves increased event attendance and donation income with TextMagic

How the non-profit organization for women in Afghanistan increased its donation income and event attendance through text messaging

SAWA-Australia is a small not-for-profit founded in 2004 that supports education, health and human rights for women and children in Afghanistan and among refugees. To keep overheads low the charity moved from postal mailings to email, but supporters often missed or delayed reading emails, so SAWA introduced text messaging to better alert members about events and news.

Using TextMagic’s SMS service, SAWA sends timely event alerts and links to its online shop and raffle, reaching supporters who overlook email. The result: higher fundraising event attendance and increased online raffle ticket sales, while maintaining low communication costs.

SAWA-Australia

Matthias Tomczak

Convener