Case Study: Henry Insurance Agency achieves a 10% increase in closing ratio and faster sales with TextMagic

How the Henry Insurance Agency benefitted from text messaging solutions

Henry Insurance Agency LLC is a small, independent insurance broker in Cincinnati that provides personalized quotes from multiple carriers. Faced with a high volume of internet leads, the agency struggled with prospects who ignored phone calls and emails, leaving many leads cold and reducing the usefulness of incoming inquiry data.

By adopting TextMagic SMS, the agency now texts prospects first and follows up with calls or emails, a workflow that staff find fast and easy to use. This change increased their closing ratio by at least 10%, sped up the sales process, saved agent time, and delivered a return where even one additional client per month covers the system cost.

Henry Insurance Agency

Ken Henry

Owner