Case Study: The Loan Depot, Inc. achieves reduced manual hours and improved payment reminders with TextMagic

How the company was able to reach out to customers and cut down its man-hours chasing up payments

The Loan Depot, a small Las Vegas short-term lender founded in 2001, struggled to contact customers about upcoming payments—voice calls proved intrusive and voicemails went unchecked, while email was ineffective, leading to excessive staff time spent chasing payments.

By switching to TextMagic SMS reminders with reusable templates and simple contact list management, Loan Depot sent concise, timely texts that customers found less intrusive and more useful. The result was faster, more reliable payment reminders and a significant reduction in the hours staff spent on follow-ups.

The Loan Depot, Inc.

Christopher Naismith

Manager