Case Study: ElectricBlu Contractors achieves nearly 80% reduction in missed appointments with TextMagic

How TextMagic’s SMS software helped the company to decrease missed appointments

ElectricBlu Contractors is a small Wakefield, UK electrical firm serving the rental sector that grew from a sole trader into a four-person team. They were facing a high volume of missed appointments—technicians arriving to find tenants absent—causing wasted time, lost revenue and slow repair turnaround.

They implemented TextMagic SMS for booking confirmations and 24-hour appointment reminders, automated via Zapier, to streamline communications. Missed appointments fell by nearly 80%, freeing capacity to take on more contracts and enabling business expansion, including plans to hire another electrician.

ElectricBlu Contractors

James Raby

Director