Case Study: LWC achieves 30% efficiency gain and increased sales with TextMagic

How text messaging can be used to increase conversion rates and sales in the telecommunication industry

LWC is an O2 telephone service provider based in Saintfield, Northern Ireland (founded 2009, 50 employees) whose telesales team manages re-signing and retention for a base of 22,000 customers while promoting contracts, digital services and accessories. The business needed a reliable way to keep customers connected, run year‑round promotions, hit sales and retention targets across local stores, and manage outreach even when staff were out of the office.

They implemented TextMagic SMS campaigns using templates, targeted area sends and bulk uploads so managers and stores could quickly reach customers and support two‑way replies. The result was a roughly 30% gain in work efficiency, lower third‑party costs, higher sales turnover and conversion rates, and improved time management and customer responsiveness.

LWC