Textmagic
75 Case Studies
A Textmagic Case Study
Solvero is a Swedish fieldwork company specializing in interviews, panel administration and data collection for market, social and opinion research. Faced with the common challenge of reaching busy or narrow target groups, Solvero needed a more effective way to boost response rates when phone calls and emails weren’t enough.
Solvero adopted TextMagic’s SMS service as a second contact channel, benefiting from features like long SMS support, reliable delivery of URLs with special characters and strong project support. After a few projects the solution has saved time and increased response rates, improving data quality even if the primary gain has been better response rather than direct cost savings.
Hugo Johansson
Project Manager