Case Study: HARC Entertainment achieves proactive scheduling and reduced no-shows with TextMagic

How SMS solutions can benefit the performing arts

HARC Entertainment is a boutique music booking agency in Sydney that plans and supplies talent, management and production for performing-arts events. Their challenge was getting essential performance worksheets to artists without overwhelming email — artists would often forget details or be unreachable on the day of a gig, and the company needed more lead time when performers double-booked or became unavailable.

Using TextMagic, HARC kept weekly info packs by email but added scheduled SMS reminders 24 hours before each performance containing the key details. The texts prompted artists to check availability and report conflicts early, allowing faster replacements, less stress, more proactive planning and a smoother experience for clients.

HARC Entertainment

Angelene Harris

Director