Case Study: BarVision achieves rapid lead engagement and record sales with TextMagic

How SMS marketing solutions helped boost the brand’s revenue and awareness

BarVision, a Phoenix-based provider of patented free-pour systems and cloud reporting for bars and restaurants, needed a faster way to reach and qualify leads. After a TV feature brought a large mix of serious buyers and casual browsers, the small team — working on a tight budget and against management’s preference for email-only campaigns — struggled to connect with busy owners and identify which prospects were ready to buy.

BarVision implemented TextMagic’s SMS platform to run quick, low-cost outreach to past web leads, enabling fast qualification and easy list management. The campaign re-engaged over 1,600 leads, delivered a 9.25% response rate (nearly 150 potential sales), helped remove outdated contacts, and contributed to the company’s best sales month, leading BarVision to include TextMagic in future marketing plans.

BarVision

Aaron Post

Product Manager