Case Study: Marketplace Homes boosts appointment confirmations to 85% and saves 30 minutes per agent with TextMagic

How Marketplace Homes was able to reduce man-hours and improve voicemail response rates using TextMagic’s SMS software

Marketplace Homes, a property leasing and management firm in Livonia, MI, handles roughly 15 showings per listing specialist each day. The team relied on phone calls and voicemails to confirm appointments, but discovered most prospects don’t listen to voicemail, creating missed confirmations and scheduling inefficiencies.

By switching to TextMagic’s SMS service, Marketplace Homes increased confirmation responses from about 25% via voicemail to roughly 85% via text. This change saved each leasing agent about 30 minutes every morning, improved daily planning and drop-in accommodation, and helped the team lease homes more quickly.

Marketplace Homes

Jessica Yeager

Property Solutions Manager