Case Study: Royal Exchange Theatre achieves faster responses from hard-to-reach participants with TextMagic

How email-to-SMS solutions can benefit the performing arts

Royal Exchange Theatre’s Participation & Learning team in Manchester runs adult, community, education and young people’s programmes and needed a faster way to reach participants. Many people on their programmes don’t have regular email access and are more responsive to SMS, so the team required a streamlined communication method that didn’t rely on administrative support.

They adopted TextMagic’s email-to-SMS service, enabling project managers to send group texts directly from their own email addresses. This increased response rates from hard-to-reach participants and reduced staff time spent chasing people up, improving engagement and operational efficiency even if results aren’t easily quantified.

Royal Exchange Theatre

Emma Wallace

Participation & Learning Admin