Case Study: Driftwood Bed and Breakfast achieves 61.69% occupancy and faster, cost-effective bookings with TextMagic

How DriftWood B&B was able to save money and perform speedy bookings using TextMagic’s SMS software

Driftwood Bed and Breakfast is a two-room boutique guesthouse in Mission Beach, Queensland, founded in 2015. While setting up a seamless booking calendar via Freetobook, the owners needed an instant, reliable way to be notified of bookings when away from the office and a method to market specials to past guests to encourage repeat business.

TextMagic’s SMS service auto-sends confirmations from direct website bookings and eight major booking engines to a single mobile number, creating a time-stamped record of bookings and simplifying accounting. As a result, Driftwood achieved 61.69% occupancy versus a projected 38%, reduced communication costs, and saved time managing reservations.

Driftwood Bed and Breakfast

James Swarbrick

Owner