Case Study: The 18th Ward achieves faster family outreach with Textmagic

How a local nonprofit turned to texting to cut through inbox clutter and stay connected with families across New Orleans

The 18th Ward, a New Orleans nonprofit focused on sports and workforce development, needed a better way to reach its growing network of more than 5,000 families. Email was no longer effective for timely, scalable communication across different neighborhoods and devices, so the organization turned to Textmagic and its mass texting service.

Textmagic provided a fast, mobile-friendly way to manage contact lists and send bulk updates in real time. As a result, The 18th Ward has sent over 10,000 messages in five years, improving engagement, increasing program participation, and making family outreach easier, faster, and more cost-effective.

The 18th Ward

Lowrey Crews

Founder and CEO