Case Study: Watford African Caribbean Association achieves over 95% savings on outreach costs with Textlocal

Watford African Caribbean Association - Customer Case Study

Watford African Caribbean Association (WACA) is a small charity established in 1976 that supports health, culture and education across generations through projects like a Saturday School, a Sickle Cell & Thalassaemia Support Group and programmes for the elderly. Facing rising postal costs and limited email use among older stakeholders, WACA adopted Textlocal's Bulk SMS software to communicate quickly and affordably with volunteers, members and service users.

Using Textlocal, WACA sends event alerts, reminders and last‑minute messages to hundreds of contacts, boosting attendance and engagement. With Textlocal’s special charity rate of 2.8p per text, WACA saves almost 60p per contact versus previous postal outreach — a reduction of over 95% — and reports positive recipient feedback with plans to expand use of Messenger.

Watford African Caribbean Association