Case Study: Watchman Racing achieves instant delivery of racing tips and improved customer engagement with Textlocal's bulk SMS software

Watchman Racing - Customer Case Study

Watchman Racing, a betting advisory service for horse racing and sport, needed a fast, reliable way to deliver daily and up-to-the-minute betting tips to subscribers. To solve this, they partnered with Textlocal and used Textlocal's Bulk SMS Software and a dedicated Short Code to collect mobile numbers via print and online channels and reach subscribers instantly.

Textlocal implemented the Short Code sign-up flow and bulk SMS delivery so Watchman Racing could send thousands of text messages each week with near-instant delivery. The result was more efficient, timely communication, positive subscriber feedback, and measurable scale — thousands of messages weekly — while cutting cost and latency compared with direct mail, according to Watchman Racing.

Watchman Racing

Kevin McDonnell

Watchman Racing