Case Study: British Pipeline Agency (BPA) achieves 70%+ landowner response rate with Textlocal SMS

SMS Helps Pipeline Operator Deliver Safety Messages to Landowners

British Pipeline Agency (BPA) manages over 1,000 km of underground pipelines and annually contacts landowners to remind them of safety best practice. Historically BPA achieved only about a 40% response rate to letters and some 400 landowners had never replied; to boost engagement BPA appointed Source PR and trialled Textlocal’s SMS service to target those hard-to-reach contacts.

Source PR used Textlocal’s SMS platform to send a simple reply prompt to 400 non-responding landowners, asking them to confirm if their details were “correct” or “incorrect.” With support from Textlocal the campaign was quick to set up and generated over 50 replies within hours, secured more than a 30% response from the previously unresponsive group within a week, and helped lift the overall “Know What’s Below” campaign response to over 70%, prompting BPA to plan a wider personalised SMS rollout to its 2,000 contacts.

British Pipeline Agency

Louis Hill

Director at Source PR