Case Study: Simply Gym achieves higher end-of-month sales and increased new member sign-ups with Textlocal SMS campaigns

Simply Gym - Customer Case Study

Simply Gym, a high-end fitness company operating five locations across the UK, faced inconsistent month‑to‑month new member sign-ups and struggled to reliably hit end‑of‑month sales targets. After finding email offers alone weren’t enough, their marketing agency WebBox engaged Textlocal to explore SMS marketing as a more immediate, high‑impact channel.

Textlocal implemented 3–4 day payday-weekend SMS campaigns using its dynamic SMS marketing platform—sending an initial message with a promotional code followed by reminder and expiry messages over the weekend. The campaigns delivered a significant boost in end‑of‑month sales in the days after the offers and greatly improved data capture across all five gym sites; WebBox and Simply Gym reported that a large portion of those month‑end sales were driven by Textlocal’s SMS campaigns.

Simply Gym