Case Study: Royal Exchange Theatre achieves increased student ticket sales, 8–20% response rates and 50% subscriber growth with Textlocal

Royal Exchange Theatre - Customer Case Study

Royal Exchange Theatre sought to boost awareness of the theatre and its bars, restaurants, workshops, backstage tours and shows among the student and youth market. To reach that demographic quickly and affordably, the Royal Exchange Theatre used Textlocal's Bulk SMS Software to run targeted text message campaigns.

Textlocal’s SMS solution delivered the highest response rates the theatre had seen—averaging 8–20%—and was cheaper, faster and more flexible than previous channels. The campaigns drove increased box office ticket sales from the student and youth market, a 50% rise in subscribers to text alerts, and many direct bookings made after receiving promotional texts.

Royal Exchange Theatre