Case Study: The Jockey Club achieves increased event enquiries and bookings with Textlocal SMS

Promoting events with SMS Short Codes and Keywords

The Jockey Club North West, part of the long-established The Jockey Club group that operates 15 racecourses across the UK, needed an easier, more direct way for customers to contact them alongside existing print, radio and outdoor campaigns. Working with Textlocal, they looked to add a simple mobile channel—using an SMS Short Code and Keyword—to make responses and enquiries more accessible.

Textlocal implemented an SMS Short Code and Keyword that was added to The Jockey Club North West’s marketing, enabling customers to register interest quickly and making the contact channel easy to remember. The Textlocal solution supported major campaigns such as The Randox Health Grand National and Haydock Park Christmas Parties, generating a number of enquiries and bookings and simplifying customer data capture via the online inbox.

The Jockey Club

Charlotte Hopwood

Regional C&E and Hospitality Marketing Executive