Case Study: Platinum Nightclub achieves boosted midweek Foam Night attendance and cost savings with Textlocal's Bulk SMS

Platinum Nightclub - Customer Case Study

Platinum Nightclub, one of Jersey's leading nightclubs attracting thousands of 18–30-year-olds each week, needed an efficient way to promote its weekly Wednesday "Foam Night" to existing Platinum Club card holders. To target this demographic directly, Platinum used Textlocal's Bulk SMS Software to reach members quickly and reliably.

Textlocal sent SMS promotions offering free entry to Foam Nights to 5,000 Platinum members; the monthly free-entry texts were widely shared and increased midweek footfall. Textlocal's campaign resulted in a high proportion of attendees showing the free-entry text at the door and delivered cost efficiencies through reduced printing and paper waste.

Platinum Nightclub