Case Study: MDH Recruitment achieves higher response rates and faster candidate engagement with Textlocal

MDH Recruitment improves response rates using SMS

MDH Recruitment, a Scotland-wide specialist in temporary and permanent staffing, struggled to reach candidates and employees because emails were often ignored and business mobiles had limits on bulk messaging. To solve this they adopted an SMS messaging platform from Textlocal to ensure timely, reliable contact at scale.

Textlocal’s platform — with features like Simple Reply Service, personalised sender names, merge fields, templates and delivery reports — enabled MDH Recruitment to send bulk, two-way texts for shift confirmations, HR notices, job alerts and interview arrangements without mobile-network limits. Using Textlocal resulted in faster candidate contact, reduced admin time and a measurable uplift in response rates and professionalism — “a better response from both clients and candidates,” according to MDH Recruitment.

MDH Recruitment

Lauren Smith

MDH Recruitment