Case Study: Marie Curie Cancer Care raises £12,000 and grows its supporter database with Textlocal's charity short code

Marie Curie Cancer Care - Customer Case Study

Marie Curie Cancer Care needed a cost-effective, simple way to raise funds for their biggest annual campaign, The Great Daffodil Appeal. They partnered with Textlocal, using Textlocal's Bulk SMS Software and charity short code service to enable mobile donations and supporter engagement.

Textlocal set up keywords (Daffodil, Memory, Cherish) on the charity short code 70777 so the public could make instant £1.50 donations by text, dramatically growing Marie Curie Cancer Care’s supporter database and reducing paper forms. Textlocal’s service generated 7,608 responses and more than £12,000 in donations while speeding the process and cutting environmental impact.

Marie Curie Cancer Care