Case Study: Islington Council achieves a 7% increase in Climate Challenge sign-ups with Textlocal's Bulk SMS Software

Islington Council - Customer Case Study

Islington Council engaged Textlocal to help raise awareness of climate change and drive community sign-ups and pledges for its Islington Climate Challenge. Using Textlocal’s Bulk SMS Software, the council sought a fast, climate-friendly way to reach residents and encourage them to opt in to the initiative.

Textlocal implemented a Short Code campaign using the keyword CHALLENGE, with incoming mobile numbers captured for future outreach. The SMS-led approach was measured against freepost, email and telephone channels and delivered a 7% increase in take-up, with results tracked by the proportion of texts received. Textlocal’s service proved quick, efficient and easy to use, while also supporting environmentally friendly marketing and data collection for subsequent campaigns.

Islington Council

Laura Hales