Case Study: IRIS Software Group achieves real-time attendee engagement and 100% SMS delivery with Textlocal

Integrating SMS to automate and send event updates and information

IRIS Software Group, the UK’s largest privately‑owned business‑critical software supplier serving over 21,000 accountancy practices and 80,000 businesses, needed a reliable way to reach delegates at its IRIS World conferences. On‑day communications — 24‑hour reminders, traffic updates, app download prompts for voting, and post‑event surveys — were failing because many attendees don’t use social media or check email. To solve this, IRIS partnered with Textlocal, using Textlocal’s online bulk SMS platform, API and two‑way messaging tools.

Textlocal enabled IRIS to send bulk SMS updates, operate two‑way conversations via a branded Keyword and Short Code, and trigger personalised messages through its Zapier integration at check‑in. The result was instant, real‑time engagement throughout the event, a 100% delivery rate for bulk messages, faster response to delegate concerns and automated, personalised communications that significantly improved the attendee experience.

IRIS Software Group

Charlie Oakham

Digital Marketing Director