Case Study: H2O Car Valeting achieves 93 new customer leads and 788 clicks with Textlocal's Bureau SMS service

Increasing the number of new customers with the Bureau service

H2O Car Valeting, which operates eight premium valeting sites across the UK, wanted to raise its profile and grow its customer base specifically in Birmingham and Newcastle but lacked the internal time and resources to run large local campaigns. They enlisted the Bureau team from Textlocal to help capture names and contact details and drive new visitors to those locations.

Textlocal’s Bureau service delivered an incentive SMS campaign offering 25% off for new customers with a link to a data-capture form; the Bureau team wrote the message, built the form, organised the send and recorded form entries in H2O’s Textlocal account. The campaign generated 788 clicks, a 3.64% click-through rate and 93 new customer records for lead nurture, giving H2O a measurable lift in local contacts and visits.

H2O Car Valeting

Naveen Dayal

Head of Marketing